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March 2017

The Economy … How do I proceed in today’s environment!

March 20, 2017 @ 6:00 pm - 8:00 pm
IBM Barfield Road

ESMA is pleased to present Peter Evans, PhD, Principal at KPMG’s Innovation & Enterprise Solutions Group.  His experience in seeing beyond the horizon on global and US trends.  Once again, Peter has agreed to share his insights with ESMA and what he is thinking about today’s economy, and how to what to expect in the current environment. Check out on of Peters articles at https://www.linkedin.com/pulse/rise-asian-platform-enterprises-regional-survey-peter-c-evans-phd and come join us at the Monday March 20th meeting. Peter leads KPMG’s strategy group…

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April 2017

Millennial’s … Recruiting, Managing, Motivating!

April 17, 2017 @ 5:30 pm
IBM Barfield Road

ESMA is pleased to present Michelle Cloninger, Director of Sales and Marketing at AssureSign, an electronic signature technology platform based at ATV.   Join us as we hear Michelle’s insights on how she hires, trains, manages, and motivates her millennial sales team to deliver maximum results. In the past year, Michelle has turned around the sales team and leading them to record growth and success.  Her insights, tips, tricks, and understanding of the millennial worker will offer take-away's you cannot miss.…

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May 2017

CRM … A Sales Productivity Tool or Management Inspection Tool

May 15, 2017 @ 5:30 pm
IBM Barfield Road

CRM.  What is is?  A customer relationship management tool?  A sales person productivity tool? A sales management oversight tool? Come join us tonight and find out. Please join us.  Register now!

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June 2017

Will AI & ML help me meet quota?

June 19, 2017 @ 5:30 pm - 8:00 pm
IBM Barfield Road

Topic:  Will Artificial Intelligence & Machine Learning help me meet quota? There’s huge promise in Artificial Intelligence & Machine Learning revolutionizing the world of B2B sales. At this event, we’ll hear some diverse perspectives on what’s real, what’s needed and what’s coming. Moderator: Piyush Saggi, CEO, SalesTing, & Ga. Tech FlashPoint Entrepreneur in Residence Speakers:  Mike Powell, Microsoft, Security Sales Executive                   Erin Bush, SalesLoft, Dir of Sales Ops          …

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July 2017

Braves Game – ESMA Members Only Event – Limited Tickets Available

July 17, 2017 @ 7:00 pm - 10:00 pm
SunTrust Park, 755 Battery Avenue SE
Atlanta, GA 30339 United States
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Limited seating is available for ESMA members Only for the Braves v Chicago Cubs Game at SunTrust Park on Monday night July 17th. Game time is 7:35, but Bruce will be there by 7pm. $35 includes 1 seat and 1 parking pass. Note these seats are first come first serve. If if want to come to the game, please Join the ESMA.

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August 2017

Delivering Results on a Limited Marketing Budget

August 28, 2017 @ 5:30 pm - 8:00 pm
IBM Barfield Road

About the Event:  Marketing and sales budgets are always less then we ask for.  So how do you maximize the marketing results to maximize your sales results?  Come hear Peter Baron and the Carabiner team share some case studies of real word result driven marketing plans for pre-funded, Angel funded, and VC funded organizations. About our Speaker:  Peter Baron serves as a senior-level consultant, offering advice to clients on product positioning, lead generation and nurturing, and digital marketing. Through more…

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October 2017

Catching the Video Wave to Improve Engagement, Learning, and Results

October 23, 2017 @ 5:30 pm - 8:00 pm
IBM Barfield Road

You all now experience video as the primary form of content for work forces and consumers, across all devices. High performing teams are those able to listen, learn & act quickly – connecting and engaging with their audience in a manner that fits with how they consume information. This movement can change our lives and our organizations for the better. We will address how Sales and Marketing can capitalize on the opportunity to improve engagement, feedback, learning and results. Speakers: Taylor…

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November 2017

How to Improve ROI on SEO in 2018

November 13, 2017 @ 5:30 pm - 8:00 pm
IBM Barfield Road

We use Google everyday to find information about products and services we are interested in.  By the time you do a search, all of the search engine optimization (SEO) work has been done.  Google attempts to give you the best possible answers to your query in a fraction of a second.  In competitive markets, this is an extremely difficult challenge. SEO used to be mostly about keywords and links, but has grown to incorporate hundreds of signals including social media,…

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January 2018

Demystifying the Millennial Marketplace

January 22 @ 5:30 pm - 8:00 pm
IBM Barfield Road

Stop Complaining, Start Collaborating!  By 2020, Millennials will make up 50% of the global workforce and 75% by 2030. It’s time we stop complaining about Millennials and work towards helping them maximize their success in the workplace. Attendees will learn what drives Millennials and the initiatives that will motivate high potential employees within your organization. We work with Millennials every day and want to maximize their success Attendees will learn what drives millennials, how Millennials make career decisions, what does…

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February 2018

Title: Intelligent Marketing: How to Find and Target Your High Value Customers

February 12 @ 5:30 pm - 8:00 pm
IBM Barfield Road

We all know that for any given business some customers are more valuable than others.  Whether in the B2C or B2B space, how do Marketers customize targeting and messaging to people likely to become higher value customers for their particular company? How can we understand who these people are and the messaging that each segment is likely to respond to? How can advances in the availability of data help answer these questions?  For example, detailed data is available about our…

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