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Title: Intelligent Marketing: How to Find and Target Your High Value Customers
February 12 @ 5:30 pm - 8:00 pm
We all know that for any given business some customers are more valuable than others. Whether in the B2C or B2B space, how do Marketers customize targeting and messaging to people likely to become higher value customers for their particular company?
How can we understand who these people are and the messaging that each segment is likely to respond to?
How can advances in the availability of data help answer these questions? For example, detailed data is available about our interactions with existing customers from packages like Salesforce while campaign management systems provide information on responses to campaigns from both customers and prospects.
Join our meeting to learn how advances in Big Data now make it practical to leverage the power of hundreds of demographic and psychographic variables – way beyond what Marketers have traditionally used.
Panelists: Anthony Palella, CEO, Oxford Informatica
Micky Long, VP, Arketi
Cost: Free to ESMA members, $25 for ESMA Guest
Location: IBM Barfield Road