A Lost Art?  Has Sales Leadership Been Replaced By CRM and Marketing Automation?   Oct 15 @ 6pm


A Lost Art? Has Sales Leadership Been Replaced By CRM and Marketing Automation

Companies have invested billions of dollars in CRM and Marketing Automation systems. The hope is to augment the sales manager with data and analytics to better lead the sales reps.

Has this worked?  Is the Sales Manager a dinosaur?  Or is their expertise and experience a lost art of true value?

Please join our panel of sales managers and sales reps to discuss this interesting topic.

Presenters:  Coming Soon

Location:  IBM Barfiied Road.

Cost:  Free to members, $25 for Guests.

More information here.

Register for the events here.


Our Mission

Executive Sales and Marketing Association (ESMA) represents and enhances the capabilities of Georgia’s sales and marketing professionals.

Our Purpose

Our purpose is to provide a forum where Georgia’s sales and marketing leadership can learn, discuss, and exchange ideas to improve each member company’s top-line growth and the individual’s professional career.

Our Structure

We have meetings on the third Monday of each month.  These meetings include both time for networking and a panel discussion on various topics.


Panelists Include

Delta Airlines, Emory University, McKinsey, BNY Mellon, General Electric, Marsh, Nielsen, Sage Software, Georgia Power, Exact Target, Silverpop, IBM, Dell, SAP, MicroSoft, Arketi, MasterLock, Pardot, Stratix, Servigistics, Oracle, Aquilex, LeadLife, Gas South, Gartner and many others.

Become a Member

There is tremendous advantage to networking with our members. Since 2011, over 1,200 people have attended our events from Presidents and CEOs, CMOs, VP of Sales, VP of Marketing, and Directors and individual contributors.  A very powerful networking opportunity!

Membership is open to anyone who works in the sales or marketing profession or related areas:

Direct Sales, Marketing, Sales management, Business Development, Public and Analyst Relations, Alliances, Channels, Social Media, Sales Operations

Get Started!


ESMA is an all-volunteer association. As such, we rely upon the time and expertise of all individuals for the benefit of all. We have a dynamic Board Of Directors providing leadership and guidance.  We are always in need of volunteers to help us with membership, events, sponsorships, obtaining external thought leaders, SIGs, PR and our website.

Please let us know if you are interested in volunteering.